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Be descriptive

Readers always want to feel like they are part of the story so they can visualise the experience. This way they can create a picture of the story being told or the surroundings of the descriptive text. If you use descriptive words and terms throughout your text, including references to past experiences or things that the general public can connect with, you are well on the way to captivating your audience.

If your readers cannot visualise what you are trying to say, or do not have empathy for one of your characters, this can immediately leave them feeling alienated and hence they will soon get bored and stop reading your text.