The top five writing tips (number 2)
Aim your writing style at your target audience
If you are writing a thesis on particle physics you may have to adapt your writing style for your target audience. If you are however writing for your local newspaper, you may have to change your style so the people who are going to read it know what you want to say.
It is important to keep your readers interest when they read the article you have written. If you aim at the wrong sort of reader there is a good chance you will lose them before the end of the first paragraph. It won’t make any difference if the article is boring or perhaps the most interesting subject you have ever covered.
It is worth noting that knowing the subject you are writing about is of paramount importance. If you know the subject there is a good chance that the content and style will be of a higher quality and hence your target audience will stay focused.
